Pred Prod. Podcasts & Concept development

We've started to do some research into podcasts and their mass implications. Podcasts our listened to by millions around the U.K. and so this got us thinking about how we could maybe incorporate using a podcast somehow. We liked our previous idea's but we felt they had no end game, with nothing to really say or have an impact on. 

Target Audience
BBC 3/IPLAYER/Chanel 4 

https://www.youtube.com/watch?v=5GQKV7eb6wA 
(Run Lola Run - Example) 

Quick idea brainstorming -  Everyone can access these - Free downloadable - makes the relatable & wide reaching.


"The traditional limitations of the podcast form create much of its appeal: Listening to a story without visuals feels intimate. Restricting podcasts to audio encourages a small, loyal audience—but it also poses a hurdle for increasing their audiences. There's no easy way to share snippets of audio files through social media, and no easy access to shows outside of the Apple Podcasts app; those steep barriers to entry have resulted in a vast untapped audience of not-yet-listeners. This is the year when the podcast medium will prove whether it can reach listeners beyond its largely white, wealthy, and educated core. Through experiments with multimedia and even new distribution models, we're about to find out just how far podcasts can spread." 

https://www.wired.com/2016/01/serial-podcasts-multimedia-distribution/

A lot of concepts have been going around, finally reaching an agreement - Vodcast, combining podcast & visuals - 

We now need to think of a universal name for our brand/production company. Our goal/objective would be to approach podcast companies and creative visuals for their podcasts that seem suited for such things. - CASTLIGHT would be the name of our brand, we feel this fits with our brand ethos as it would be 'casting' a 'light' on the podcast, bringing it to life by creating a world for it to exist in.  

We feel that this is a fresh, unique & original concept, with a lot of potential. No much is like this out there and with research done, it seems like there is an appeal for it, thus creating a gap in the market. Hopefully with more conceptual development this idea will become stronger.