TV News - Briefing & initial concepts

With summer slowly fading away, we now jump straight into second year with a really absorbing module to start the first term:TV News! 

Our next 6 weeks will be focused on creating:

- An original online news channel
- A brand targeted to a particular audience
- To design our branded online digital news channel, including:
> Title sequence / GFX / Branded Strapline
> Create a 2 - 2:30 min. news package
> Create a 2 min. Live OB report with a reporter
> Written material on the webpage to support and explain the channel
> Promotional package / Presenter-led teaser trailer

Deadline - 26th October. 

With this unit will come similar work strategies and certain aspects that will of been covered with our last unit that completed, the documentary module. Things such as having to source the story, to tell it, sourcing locations, interviewing, sequencing and getting coverage/ actuality, all the technical aspects, SWEFF, good sound, good lighting, team work, managing appropriately and overall good communication and working relationships.

Also, we will obviously be acquiring new skills and attributes to add to our inventory on this journey, as this format of television is different. 
New things that will be hopefully learnt an projected properly throughout this unit will be:
- Developing an online platform, branding and concepts
- Fast turn-arounds
- Reporting
- Studio presentation/News anchoring
- Sourcing the reporters/presenters

Having looked at work from previous years, we were able to gauge what kind of material was wanted of us, an what not to/to do when creating our pieces of work. Things that were to be considered and taken seriously were:
 - Repetition. Avoid it in the writing, ensure the tone of the script fits with the tone of the brand, subject matter and target audience. 
- maintaining the audiences interest is pivotal.
- PTCs - Piece To Camera's
- Sign-posting - ensuring the narrative is clear, concise and accurate.
- WIIFM (WHATS IN IT FOR ME?) - Making sure your contributors and viewers are on your side, by keeping them interested about your project an ensuing they want to be apart of the film.
- Action/Reaction - capture the context behind what's said and done.


So we were then asked to choose a group which consisted between 3-4 people, and having just came off the documentary unit with a group the same size, we all decided it was best to just stick with the same group aside 1 change. The group consisted of me, Melissa, Katie and Alex. We all knew our strengths and weaknesses so to work collectively as a group we knew what we could get out of eachother and that was one of the major reasons we formed. 

So immediately we began searching for a concept, brainstorming several ideas and trying to develop them. Struggling initially with our approach, whether to form the story from the brand, or form the brand from the story. We decided to go for the comedic narrative, aimed at young people aged 16 - 25. This was partly due to our last project having a too serious tone and aesthetic feel to it. 

Initial ideas - 

FILM/TEVELSION
A potential angle that we wanted to go for was having the focus to be on TV shows an films that're popular currently, talking to people within the industry an having their insight.

POLITICS
Young people and their perspective on the world of politics, to try and attract a younger population/audience into actively engaging with politics and how it all actually comes together.

POTENTIAL NARRATIVES
- Netflix and the rapid growth of its online subscription services. 
- Disproving/Debunking urban myths and social misconceptions. 
- Stopober/Stay Sober, pushing for good health. 

These three concepts were the main focal point within our group discussion. We then discussed the concepts with Helen an along came our basis for the groups digital news platform. We'll produce a comedic channel based on debunking urban myths, one which we intend to explore with great detail, supposed cures for hangovers. Also, more absurd old parents tales, e.g screaming bloody mary 3 times in a bathroom with the lights turned off. 

With the key issue of this news piece being relevance, as journalism plays a huge part in news/current affairs, we needed a story that would bridge the serious, topical side of things, to our comedic kind of angle we were trying to capture. This is why we went with the Stopober campaign, that being the more distinctively serious part to our news story, then incorporating the comedy factor through adding the myths surrounding hangover cures.

With the narrative featuring the Stopober campaign it allowed us then to potentially go to live events which we could cover in a news/journalistic nature. 

We then decided to delegate between ourselves so we could focus on tasks individually. I was given the responsibility to look further into e-cigarettes and vaping, looking at whether this alternative is actually safer than the conventional cigarette? Melissa was tasked with delving into the funnier side of things, researching the bizarre urban myths that we still hear today. Alex was given the task of researching the effects of alcohol, including hangovers and the myths surrounding 'cures' for hangovers. Katie was given the task of researching mythbusting in general, looking at the definitive meaning and what revolves around it. 

With the overall concept kind of coming together, i'm feeling extremely positive and confident in the direction of this project.